I help brands, publishers, and musicians turn complex ideas into distinct visual narratives. Strategic illustration that turns attention into inquiries.
Trusted by creative teams at:
Select a category to see relevant examples.
Book covers, book illustrations, and conceptual editorial art for magazines.
See ExamplesCustom brand illustration for packaging, products, and physical spaces.
See brand workFull-release visuals for artists — covers, vinyl, merch, and posters.
See Examplesselection of concept-led work built for real-world use.
Translate KOOPERATIV’s community values into one cohesive visual world — and adapt it across multiple physical formats (cups, print, and large window displays) while staying brand-consistent.
Built a “resident archetype” and translated it into a limited-palette, mirrored illustration system — designed as a reflection of the coworking community and produced for cups, notebooks, and storefront windows.
Produced and installed across KOOPERATIV’s physical touchpoints
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Create a clear, inviting key visual that unites sport, coffee, and running under the Puma brand — while showcasing the new sneaker line in a way that’s instantly understandable to a broad audience.
Built the concept around a sporty “runner archetype” shown in motion, and turned it into a simple visual story: the character is chasing a goal — and the final destination becomes a coffee break at the café created through the PUMA collaboration.
A completed in-store window display (ready for print and placement).
Create a cover system that instantly communicates the book's meaning - so a reader immediately understands the tone, theme, and what awaits inside.
Identified the book's most striking imagery, decoded the symbolic "color" of that core motif, and translated it into a minimalist cover system - using a bold, eye-catching composition that grabs attention instantly.
Delivered print-ready book files and a complete production package, including final layouts and polished mockups for presentation.
Create a visual world for 'Hyphen Dash' that works across different covers, capturing the project's vibe while staying distinct for each release.
Designed a flexible illustration system based on central character archetypes, allowing us to change moods through color and composition while keeping the main character recognizable.
A cohesive series of album covers that feel like part of one story, giving the artist a strong, consistent identity across all platforms.
Особисті роботи, де я будую світи, символи й візуальну напругу. Це моя лабораторія: тут я тестую ідеї, ритм історії та сміливі композиції — те саме мислення я переношу в комерційні проекти.
I don't just draw pretty pictures. I solve communication problems. Every line has a purpose.
CMYK-safe, web-ready, and organized files your designers and printers can use immediately.
You always know what’s next: checkpoints, revisions, and delivery dates are clear.
I art-direct the whole project. From concept to final files.
I build the concept, define the visual direction, and lead it all the way through — your team can jump in for technical tweaks when needed.
My job is to turn ideas into real, physical touchpoints that people notice, remember, and want to engage with.
Strong visuals don’t just look good — they improve attention, perception, and conversion across the funnel.
We hop on a call to discuss goals, specs, and timeline. I deliver a quote within 24h.
I provide 2-3 loose conceptual directions. We choose the strongest path.
Detailed line work and color blocking. Two rounds of revisions included.
High-res files + source files. Rights transfer upon final payment.
I'm Alex Velboy — a Europe-based illustrator & visual artist.
I work with brands, editors, and creative teams who want visuals with a clear idea — not just something "nice"
My superpower is absurd thinking with precision: I take a brief, find the weird truth inside it, and push it until the concept clicks hard — visually, emotionally, and strategically.
Human detail, because I'm not a PDF: I've wanted to be an artist since I was a kid. Somehow it worked out — and now my favorite part is taking wild concepts and turning them into something real: campaigns, spaces, covers, murals, installations, an object you can touch and visuals you can actually live with.
